Influence of spoken language in English-Speaking political media discourse

A great deal of attention is paid to the problems political discourse because most frequently used event in society. The impact speech on discussed within framework linguistics, pragmatic theory and psychology. relevance topic this article due increased interest problem manipulation public opinion. As E. Siegel points out one clear manifestations power monopoly information right speak. ability language shape worldview plays a big role mentioned case. In regard, characteristic features research field communication that perceived as means achieving goal: manipulate addressee's cognition. Thus, we can talk about strategy manipulation. metaphors noteworthy here. This devoted with metaphor, source which sports concept "loser". metaphorical unit has negative connotation contains strong emotional signal.